HOW TO WIN A WIENER WAR
Sometimes in this business, a competitor makes a move that forces you to drop everything you're doing and write thousands of wiener jokes.
The campaign won a Silver Effie Award in the David vs Goliath category, and was the highest award in the category that year. I suppose the judges couldn't give gold to a campaign that includes the line "When you've got 30 years experience, you know what you're doing with your wiener," and I fully support them in that.