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Coca-Cola Racing
-NASCAR Marketer of the Year
When NASCAR drivers drink a Coke, time stands still. For the driver that is. For everyone else, it's just incredibly awkward.
![](https://images.squarespace-cdn.com/content/v1/59238e01c534a5397b318e45/1497577707488-7C4129F3I0YOWLSQ9EZP/Screen+Shot+2017-06-15+at+9.47.49+PM.png)
"Pit Stop" :30
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"Press Conference" :30
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"Conflict Resolution" :30
![](https://images.squarespace-cdn.com/content/v1/59238e01c534a5397b318e45/1497578988617-69FGZK7SD9CXJ49U5HYZ/Screen+Shot+2017-06-15+at+10.09.17+PM.png)
"Autograph" :30
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"Winner's Circle"
Coke's drivers are called the Coca-Cola Racing Family. When our target was NASCAR moms, we threw the drivers all in a minivan and had them take a family road trip - around the track. We anticipated everything that could possibly happen in a NASCAR season, and blew fans' minds by reacting to events in real time, with commercials seemingly filmed fresh each week.
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