-NASCAR Marketer of the Year
When NASCAR drivers drink a Coke, time stands still. For the driver that is. For everyone else, it's just incredibly awkward.
Coke's drivers are called the Coca-Cola Racing Family. When our target was NASCAR moms, we threw the drivers all in a minivan and had them take a family road trip - around the track. We anticipated everything that could possibly happen in a NASCAR season, and blew fans' minds by reacting to events in real time, with commercials seemingly filmed fresh each week.