Gaia Herbs
The Hardest Working Herbs on Earth
The herbal supplement industry is super shady and loves that no one knows it. There are no rules, and many companies take crazy shortcuts (including not putting ANY herbs in their products). Gaia Herbs is different. They’re over-the-top herb nerds obsessed with making supplements the right way, even though it’s waaaaay harder. We helped them take a stand and challenge the industry to do better.
There is also a supermodel. But I’m getting ahead of myself.
-Creativity Editor’s Pick
-Ad Age Top 5 Campaigns
-CBS Sunday Morning
-Industry press like this
-Real people press like this
First, we did something every other company would be terrified to do: We invited the FDA to come visit, any time.
A video, LinkedIn invite from Gaia’s CEO, full page ad in the NYT and a social blitz made it clear we were serious.
Then we showed people exactly HOW we make the hardest working herbs on earth, featuring our real employees herb-nerding it up.
“Employee testimonials usually put people to sleep, but they work like a charm in this new campaign for Gaia Herbs. ”
Next we teamed up with a customer of over 20 years, who happens to be an international supermodel and health guru, to join us in our mission of transparency. Gisele Bündchen says Gaia’s herbs are part of the reason she feels better in her 40s than her 20s and to see her instagram feed and CBS Sunday Morning, it seems to be working.