Mitch Bennett
Writer / Creative Director
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Volvo

We helped Volvo Trucks with their biggest product launch in years. We started with a PR stunt to get truckers talking, and then a digital keynote presentation that introduced with world to the new VNL with a platform that Volvo’s partners could use nationwide.

 Volvo Trucks

Designed to Change Everything

Volvo Trucks wanted to introduce its truckiest truck ever, with over 6,000 improvements over the last. We created a platform to show what a huge change it is, with a digital, social and influencer campaign.
Adweek, Total Business Campaign of the Day, MediaPost, Automotive News, Truck News

#WhatTheTruck Teaser
First we gave trucking social something to talk about by parking our top secret, camo-wrapped prototype test truck in the middle of the busiest truck stop in Texas. We partnered with trucking influencer Alex Nino to get them excited and flooding insta and TikTok with (mostly wrong) guesses.

We sent people to watch the digital reveal for a first glimpse of the unwrapped truck. I wrote much of the language used throughout (often with a charming Swedish accent), including the manifesto video in the last chapter.