We founded this lightbulb-changing non-profit with one of the producers of "An Inconvenient Truth." The idea: If you can change a lightbulb, you can Unscrew America.
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Non Death Metal Case Study
A look at unscrewamerica.org. You start in a cavernous hellscape, then once you change a lightbulb you're able to go to the sky where you can learn arguably too many facts about CFL and LED lightbulbs. It was fun to write though. Here's an Adweek article about Unscrew America from the time. And here's the type of article you get when you type in Unscrew America today.
Death Metal Case Study.