The Unfortunately Highly Edible Gift Card
We helped Videri Chocolate Factory celebrate their 10th anniversary by giving away chocolate gift cards worth more the longer you don’t eat them.
The cards went out to lucky fans on Instagram, who monitored @viderichocolate each day to see what their gift card was now worth. To claim a prize, they posted a video of themselves redeeming their gift cards by eating them. The campaign helped them reach 4x their normal audience.
